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Why Is It Important To Alt Tag Images In SEO?

If you are concerned with improving your website’s visibility in search, chances are you’ve already heard about meta tags and their importance in regard to your on-page SEO efforts. Let’s take a closer look at the benefits of alt tag images in SEO, in order for you to understand why you shouldn’t overlook this detail.

Briefly, you need to alt tag images in SEO to help search engines understand what they represent. Google, and all other search engines for that matter, use alt tags as part of their image ranking algorithms. If you overlook adding these tags, you waste this opportunity to make your images, and therefore your web pages, more relevant for their main topics. Since a big number of people make use of image search to find various items, your presence among the top results may lead in additional organic traffic to your website. All image search results contain a link to the website they originate from, thus enabling their users to click-through to visit that specific page. If you don’t try to rank your website in image search, you’re leaving money on the table. Besides, you can rest assured that your competitors do optimize their images for search by including all relevant information in their alt tags.

One of the basic principles of on-page SEO says that you should be writing for human readers, rather than for search engine spiders. When you fill in your alt tags the right way, you help visually impaired website visitors to understand what your photos are about. The fact that you care for these readers and that you cater to their needs is regarded by search engines as a sign of high-quality content. Search engines award “bonus points” to websites that cater to their audience, so they may grant your images a small bump in the SERPs.

Last but not least, have you ever wondered what happens in case a browser can’t display the images on a web pages? If there’s an alt tag, the browser will fetch and display its content. If there’s no alt tag information, your web page will display an ugly rectangle with a small cross inside it. As you can’t control how different browsers behave on different devices, it’s best to use these alt tags to display an accurate description of your images. Like this, all users will know that your intention has been to showcase photos that relate to the topic of the article, even though the browser has encountered difficulties in actually showing those images.

These are the main reasons why you should always make sure that all your images bear descriptive and concise alt tags to help improve the usability of your website with a help of a local seo agency like Johnny Chen Houston. Even if the proper use of alt tags on images won’t push you to the top of search engines right away, it’s still worth doing it, as it helps improving the relevance and the authority of your site. This kind of tiny detail can make a huge difference when it comes to competing against high authority websites that have been around for decades.

Do You Know About These Local Houston Business Resources?

Starting and running a local Houston business can be a big challenge. There will be times you wish you could find a little support or know where to call to get a fast answer to your questions. Here are a few resources to help you get on the right track.

Office of Business Opportunity – If you don’t know about this one, you have been missing out on one of the best reasons to start a business in Houston. The City of Houston offers free advice on licensing issues, has SCORE Business Advisors available to sit down for a consultation with you and many other resources you can access. You can find information on the city’s website about this program.

Chamber of Commerce Offices – We might be about to scare you if you thought we meant one Chamber of Commerce. The Mayor’s office has a list of 25 international and specialty Chamber of Commerce groups you can get involved with. Are you doing business with companies in Mexico? They have one for you. What about businesses in Asia? Yes, they have that, too. You should become a member of the Chamber of Commerce, but make sure you check out all of these specialty options, too. You can find information on the Mayor’s Trade and International Affairs web page.

University of Houston – Small Business Development Center – One of the best local Houston business resources takes you back to college, but this time it is free. The University offers a wide variety of classes, webinars, seminars and workshops to help you learn how to grow your business, venture into new area and learn skills.

Houston Area Trade Associations – Do you feel like you are alone in your industry? The greater Houston area is home to dozens of trade associations to help business owners brain storm with each other. A few of these are the Houston Allied Florists, Hotel & Lodging Association and the Building Owners and Managers Group. If you do a quick search for an association in your trade, you are almost sure to find one in Houston.

Greater Houston Partnership – Do you need more information on the city, possible sub-markets, tax incentives that are available in Houston or just general information about life in Houston? The Greater Houston Partnership has enough information to put you into overload, or to at least find your answers fast.

Business Meetups – We dare you to do a quick search for Business Meetups in Houston. You will be pleasantly shocked at how many groups of business people meet every week for coffee, conversation and to share business thoughts.

Where is the best place for you to start?

We would suggest checking into the city’s Office of Business Opportunity first. They can help you get connected to most of the other resources, especially the Mayor’s list of Chambers of Commerce. Our second choice would be the University of Houston’s Small Business Development Center. It is a great place to meet other business people who are in a growth and learning pattern, too.

No matter what business challenges you face in Houston, there is always a resource nearby to help.

Why And How To Improve Your SEO Performance

We live in a highly competitive world that is characterized by more and more companies entering a more and more crowded marketplace. All of these companies are competing for a slice of the consumer spending pie – and that pie is not growing as fast as those who want to maximize their profits – even in the face of other organizations that may be able to outspend them when it comes to traditional marketing. However in the Internet space where eCommerce rules the roost when it comes to making site owners wealthy the competition can be even more fierce – and it depends on a savvy approach that must rely on an in depth knowledge of not only traditional marketing and messaging techniques but also how to harness essentials such as SEO and how that helps a company dominate the Google search engine results.

If you are going to going to improve your search engine rankings you will need to know how to improve your SEO performance and there is really only one company that you are going to be focusing on – Google, the Gorilla in the search engine sandpit.

So why exactly should your business be concerned with an effort to improve your search engine rankings? The answer is simplicity itself. It is absolutely imperative that any business is able to reach its target audience with its core messages and a succinct and creative (with an effective Call to Action) appeal to the consumer as regards the organizations services, products and assurance of quality service, as well as any special offers that have just become available.

The statistics also do not lie. Recent studies show that around 95% of all web traffic is driven towards those companies that have managed to achieve front page ranking on the Google search engine results. Other pages are very much the ‘also rans’ receiving only 5% of the traffic and interest. If your business is not on on that front page you are at a tremendous competitive disadvantage.

So how do you improve your SEO performance?

Firstly create a mix – the so called ‘diverse content approach’. get to know your audience and make sure they are getting original, quality content in the form of copy, images and video. And check to see what’s tending (there are software packages for that – or use Twitter).

They say that long form articles are a dead art form. Nothing could further from the truth. one of the best ways to get ranked is set yourself up as an expert. Write with more insight into an industry or topic – get that right and you can build an empire on being an expert.

Be consistent. Keep up the quality and make sure that you need to be posting on a regular basis. Do some research into keywords and trends. Possibly invest in some SEO software to help with keyword research and optimization.

Keep an eye on the competition and make sure that your site is simply better as far as optimized content is concerned.

If there is one golden rule it is to focus on creating original, quality content that engages your target audience – that is what google loves. Combine that with an in depth knowledge of how to improve your SEO strategy and you will be well on your way to business success.

How To Review A Business

Once you have established your business, you can continue running things as they are but it’s prudent to consider reviewing your business. Here, you need to consider how you’re going to grow into your market position and where you can make a few adjustments to become an industry leader.

Why Is It Important To Do A Business Review?

a) It will be useful to remove any uncertainty about your business progress.

b) To update your business plan

c) To determine whether your business is moving in a different direction than what you have planned.

d) To check whether your business is becoming unresponsive to the market demands.

How To Review A Business

1. Check The Core Activities

You need to assess what your business actually does such as the products you make, the type of services you provide and much more. Find out what makes these things successful and where you can improve or launch new ones. Basically, you need to determine how effectively you have been matching your products or services to your customers’ needs.

2. Assess The Business Efficiency

Here, you need to determine any internal factors that are holding the business back and what you can do about them. Consider various aspects of your business such as the premises, the facilities, information technology, people and skills as well as the professional skills. Identify what’s keeping your business from growing and improve on it.

3. What’s Your Financial Position?

Many businesses often fail because of lack of planning and poor financial management. If you want your business to be successful you need to create a foolproof financial system. Start by updating your original business plan. When checking your financial position, you should consider the cash flow, working capital, cost base, borrowing and growth. By assessing these parameters, you should have a better understanding of your business financial standing.

4. A Competitor Analysis

Once you have been running your business for a while, you will have a clear idea of your competitors. It might take more time, effort or money to gather more information but you will benefit a lot from knowing what your competitors are doing. Some of the questions you need to ask about your competitors include their identity, their products or services and their pricing. You will have a better understanding of your business if you know what your competitors are doing.

5. Redefine Your Business Goals

There are a few ways on how to review a business and the main one being that you can redefine your business goals. It will help you find out your current business standing and where your business is going and how you will get there. Whenever possible, you can seek additional funding to achieve the additional goals or find ways to improve your output for the best results. A business review plays crucial goals in any business and should be conducted by an unbiased party. Therefore, it would be ideal to hire experts to conduct it professionally. That way, you can count on the fact that you are seeing your business from an objective view.

Useful Tips When Writing Blogs For SEO

When writing blogs for SEO, it’s important that you implement a number of different features that will help improve rankings on search engines. Search engine algorithms are always changing, so the tactics that were used for blogs a few years ago are becoming obsolete today. Anyone that wishes to be successful in writing blogs that rank highly in search engines will always have to adapt to the changes that occur to search algorithms. With this in mind, here are some useful tips regarding how to rank highly according to the most recent algorithmic changes.

Improve Readability by Making Heavy Use of Headers

There has been a strong and powerful shift in search engine algorithms towards prioritizing user experience first and foremost. This means that posts that are easy to read will gain lots of points above posts which are formatted in a manner which is hard to read. Readability means ensuring that anyone that lands on your page will be able to digest the information presented easily and without any kind of trouble.

One of the best ways to improve readability is by making heavy use of various headers. Headers are a great way to make content easier to consume as they segment parts of a post into specific areas. By doing this, the post immediately has structure and is able to be analyzed in a manner which is much easier than simply looking at a wall of text. Not only will your readers thank you for implementing such a tactic, so will the search engines by giving you a boost in ranking.

Outbound Links to Authority Websites

The process of gaining and giving backlinks is very important in helping with rankings. Before, it was all about getting as many links towards your page as possible. Today, it’s all about having high-quality links not only to your page but also to other pages outside of your blog. When writing blogs for SEO, it’s important that you send outbound links to authority websites within your niche throughout your blog posts. Hopefully, these links will appear natural; as if you’re guiding your readers to an alternative yet high-quality source of further information.

Reduce Loading Speed

If you’re visiting a new website that you have found on a whim, you’ll likely quit the page if it takes too long to load. Hence, to improve user experience and rankings, it’s critical that your pages are optimized to take as little loading speed as possible. In an age of instant information, nobody wants to wait for more than ten seconds opening up a website. This is especially true if it’s a website that they’ve never visited before and no particular attachment has been formed.

Reducing page loading speed involves optimizing a wide number of different aspects of the blog. This includes using a theme which is easily loaded on most browsers and doesn’t consume a large amount of bandwidth. Furthermore, other effective tactics include optimizing all images on a blog post so that they are small in size and easily downloaded by visitors.