When writing blogs for SEO, it’s important that you implement a number of different features that will help improve rankings on search engines. Search engine algorithms are always changing, so the tactics that were used for blogs a few years ago are becoming obsolete today. Anyone that wishes to be successful in writing blogs that rank highly in search engines will always have to adapt to the changes that occur to search algorithms. With this in mind, here are some useful tips regarding how to rank highly according to the most recent algorithmic changes.
Improve Readability by Making Heavy Use of Headers
There has been a strong and powerful shift in search engine algorithms towards prioritizing user experience first and foremost. This means that posts that are easy to read will gain lots of points above posts which are formatted in a manner which is hard to read. Readability means ensuring that anyone that lands on your page will be able to digest the information presented easily and without any kind of trouble.
One of the best ways to improve readability is by making heavy use of various headers. Headers are a great way to make content easier to consume as they segment parts of a post into specific areas. By doing this, the post immediately has structure and is able to be analyzed in a manner which is much easier than simply looking at a wall of text. Not only will your readers thank you for implementing such a tactic, so will the search engines by giving you a boost in ranking.
Outbound Links to Authority Websites
The process of gaining and giving backlinks is very important in helping with rankings. Before, it was all about getting as many links towards your page as possible. Today, it’s all about having high-quality links not only to your page but also to other pages outside of your blog. When writing blogs for SEO, it’s important that you send outbound links to authority websites within your niche throughout your blog posts. Hopefully, these links will appear natural; as if you’re guiding your readers to an alternative yet high-quality source of further information.
Reduce Loading Speed
If you’re visiting a new website that you have found on a whim, you’ll likely quit the page if it takes too long to load. Hence, to improve user experience and rankings, it’s critical that your pages are optimized to take as little loading speed as possible. In an age of instant information, nobody wants to wait for more than ten seconds opening up a website. This is especially true if it’s a website that they’ve never visited before and no particular attachment has been formed.
Reducing page loading speed involves optimizing a wide number of different aspects of the blog. This includes using a theme which is easily loaded on most browsers and doesn’t consume a large amount of bandwidth. Furthermore, other effective tactics include optimizing all images on a blog post so that they are small in size and easily downloaded by visitors.